18 locations in three cities. 30 years of placemaking. Colectivo Coffee is still owned by people who care about the stuff they make, the spaces they rejuvenate and the city they inhabit.

Colectivo selected Northern Ground to design/build their latest website to grow ecomm sales, celebrate their 30th anniversary and spotlight their new coffee packaging. Half & half, story and add-to-cart. We toured the locations we love, poured the old multi-CMS site down the drain, and spent time with their team to grind on a new direction (that sounded wrong).

With decades of some of the most recognizable brand design in the city, their main request to our design team was to put as much care into every spiff and button as the put into every cup and cafe. With 18 totally different designs for their cafes, organic to the neighborhoods they occupy, we pushed Shopify's fledgling CMS with a template system and component library. Global mapping and content production means marketing can market - not wrestle.

Lightweight, ADA accessible, SEO friendly and yet graphically rich and full flavored, a reminder that ecomm doesn’t have to be bleh. And to coincide with a roll out of their new packaging, we worked with their leadership to develop a product photography strategy. Kept it simple with color washes to make it all about the bag design. Shot lean and mean in our studio.