Northern Ground is experience and execution.

The Canary Has Thoughts

AI has made code faster to produce. It changes what clients can ask for, and what they should look for in a studio.

Read Jay's Feature

A sampling of recent (public) work.

We legit love making this stuff.

The company we keep.

2026, our nonprofit era.

Milwaukee Film and Skylight Music Theatre. Two beloved arts institutions trusted us with how their audiences see and find them.

See more of our nonprofit work

It's hard to make what we do sound this simple.

Digital Strategy

Uncovering needs and developing strategies to achieve your goals.

Experience Design

Visuals that stand apart while being usable, accessible and on-brand.

Platform Development

Code and systems that integrate with core business functions.

Custom digital work for brands that can’t afford to behave like everyone else.

Screenshot of Custodian tool

Custodian: Eyes on every screen

Custodian is our own analytics and content platform. It updates, monitors and measures interactive experiences in hundreds of stores globally from one dashboard. You see what’s working and can fix what isn’t.

Take a look
Kia tradeshow interactive space with a car

Retail that people actually touch

Interactive walls, touchless displays and dealership sales tools that help shoppers decide and buy. We’ve built them for Puma’s NYC flagship, Kia, Hyundai and Lenovo.

Walk The Floor
Colectivo Coffee products on a screen

Sites and apps that earn their keep

Websites, e-commerce, mobile apps and custom platforms. They’re accessible, fast and easy for your team to update, and we keep improving them long after launch.

Show Me

We helped build the internet (sorry) so we have to help fix it.

Since we began we’ve watched the web get bigger, slower and harder to use. We build the opposite, with a small team of senior people that maintain a deep sense of pride and craft.

Learn more about us

Help us help you.