Stella & Chewy’s

For a half-dozen years, through rapid growth, we're the digital AOR for this beloved pet brand who puts the wellness of our best friends above all.

Where the dogs at?

An ultra-premium, full-spectrum pet food brand

When the founder adopted a sick pup, she took the advice of a veterinarian and began feeding him a raw diet. He quickly recovered, leading her to pursue her passion for pet nutrition and start her own business – Stella & Chewy’s. 20 years later they are one of the fastest growing pet food brands in the country, with products available for purchase in the US, Canada, Singapore, China, Hong Kong and South Korea. All made right here in WI.

It's time we feed better for our pets to feel better. They're committed to producing high quality food with responsibly sourced natural ingredients. And as their digital AOR, we're committed to delivering the highest-quality consumer marketing experiences and e-commerce to their customers who expect no less.

Stella & Chewy's homepage screenshot on a mobile device
A short reel highlighting our previous Stella & Chewy's site redesign.

Brand's best friend

Over the years we've designed and built multiple websites for them. In addition to a wildly successful email marketing program based on Hubspot, we have developed robust digital strategies through deeper audience profiles and more support for retailers. And we're just now in the process of rebuilding their main site with a fall 2024 launch.

Bringing a brand so founded in personal craft and natural ingredients to life in the digital space requires us to constantly push the medium, through illustration, animation, typographic flourish, photo and video production to feel more organic, quirky and down to earth. Life with pets is messy and their brand celebrates that.

  • Captured over 15,000 shots through 20+ photo & video shoots for campaigns & marketing materials.

  • Over 100 custom components in a brand new component library.

  • Current site has 800+ pages, with nine third party integrations and six custom tools to drive engagement and education.

We don't take it for granted when long-term clients allow us to integrate into their operations. We've built genuine relationships grounded in trust and grown with results. Our job has been and continues to be a useful, adaptive and strategic partner for Stella & Chewy’s. I'm excited for all we have planned!

Jenni MadsonPartner, Operations