Stella & Chewy’s

For a half-dozen years, through rapid growth, we're the digital AOR for this beloved pet brand who puts the wellness of our best friends above all.

Where the dogs at?

An ultra-premium, full-spectrum pet food brand

When the founder adopted a sick pup, she took the advice of a veterinarian and began feeding him a raw diet. He quickly recovered, leading her to pursue her passion for pet nutrition and start her own business – Stella & Chewy’s. 20 years later they are one of the fastest growing pet food brands in the country, with products available for purchase in the US, Canada, Singapore, China, Hong Kong and South Korea. All made right here in WI.

It's time we feed better for our pets to feel better. They're committed to producing high quality food with responsibly sourced natural ingredients. And as their digital AOR, we're committed to delivering the highest-quality consumer marketing experiences and e-commerce to their customers who expect no less.

Stella & Chewy's homepage screenshot on a mobile device
A short reel highlighting our previous Stella & Chewy's site redesign.

Brand's best friend

Over the years we've designed and built multiple websites for them. In addition to a wildly successful email marketing program based on Hubspot, we have developed robust digital strategies through deeper audience profiles and more support for retailers. In Fall of 2024, we launched their first Direct-to-Consumer site.

Bringing a brand so founded in personal craft and natural ingredients to life in the digital space requires us to constantly push the medium, through illustration, animation, typographic flourish, photo and video production to feel more organic, quirky and down to earth. Life with pets is messy and their brand celebrates that.

  • Captured over 15,000 shots through 20+ photo & video shoots for campaigns & marketing materials.

  • Transformed this neighborhood pet food maker's marketing website into a high-performing DTC site - in under 60 days.

  • Current DTC site has 600+ pages, with nine third party integrations to drive engagement and sales.

Northern Ground is truly special. It’s rare to find a partner who feels like an extension of your team, but Jenni and Steph have always been that for me—honorary team members I could fully trust and rely on. Northern Ground’s deep care for our brand and alignment with our mission, vision, and values have allowed us to create incredible work together. I’m so proud of all we’ve accomplished over the years!

Sarah BordenSenior eCommerce Manager, Stella & Chewy's