Quad-Graphics became Quad.
The evolution of a revered global company with generational roots.
Quad
A $3.2B global marketing solutions company (NYSE: QUAD), Quad is reinventing their business while making print more relevant than ever.
Quad is reborn.
After years of partnering with Quad-Graphics on a half a dozen business unit websites, video production, digital sales content and more, we were pushed to rethink it all. The ask? Consolidate everything into one new site to simplify their story, support their 50th anniversary and optimize sales funnels. The whole offer under one moniker.
Quad-Graphics would now be known simply as Quad.
Turning the page.
The new url was negotiated. Stakeholder meetings took place. Workshops were conducted to plan for a new coalesced site architecture. We were the first to build a design system for the newly combined company with a rich history and a reputation for legacy employees.
Quad was truly reborn.
After an acquisition of a marketing agency, our site has since been redesigned internally but the spirit remains.
A new path forward.
We prioritized telling their services and solutions stories though their employees.
Dozens of microsites migrated, most of them developed by us, into a single experience.
WordPress beat Sitecore as the CMS for prioritizing content editing and extensibility.
3 million+ yearly visitors required a scalable hosting and CDN architecture.
Pardot lead scoring and deep inbound integration made leads actionable.
120 days from kickoff to launch, at a live employee town hall. No pressure!
Colleen MayerTHANK YOU! Love working with great partners who know how to get things done. Appreciate the hard work, everyone.