Milwaukee Pretzel Company’s site is more than a storefront—it’s a best-in-class Shopify experience, built to handle the demands of DTC while honoring the craft of a classic snack. Like baking the perfect pretzel, creating a great e-commerce site requires the right balance: tradition and innovation, precision and creativity.

The site supports every twist of their business—direct-to-consumer, wholesale, and fundraising—while staying true to the brand’s roots in Old Milwaukee and German baking. Shopify provides the flexibility to scale, integrate tools like subscription models, advanced analytics, and customized shipping options, all without sacrificing speed or reliability.

We’ve salted Milwaukee Pretzel’s identity into every detail, from intuitive navigation to checkout. The result? A site as satisfying as their pretzels—crisp where it needs to be, soft where it counts, and built to leave a lasting impression.

Scalability ain’t enough if it doesn’t excite your customers. A product photoshoot in Northern Ground's studio captured every golden curve on these mouth-watering things. Tantalizing close-ups and styled shots showcasing their product versatility gives customers an appetite-inducing glimpse of what’s waiting for them when they Add-To-Cart.

Whether a first-time visit or loyal customer here to stock up, users experience an intuitive and engaging platform designed to convert.