This $62B giant continues to innovate with experience-led products that turn tech into lifestyle. And we continue to partner with them to introduce those products to retail audiences across North America.

The PC market is incredibly competitive, often racing to the bottom in terms of cost to eke out an advantage against companies selling joyless business laptops at an infinitesimally smaller margin. Lenovo is taking a different path. Putting the digital creator in the center of their brand, they are focused on delivering elevated experiences that bring the joy back to these machines we use every day.

You need one elevated experience to describe another. As a custom digital studio, Northern Ground has designed and developed several projects for Lenovo that deliver premium engagements that rise to the level that these new Lenovo products offer.

One engagement was centered on making product selection easier in-store; a digital solution next to a physical one, with home and business getting unique interfaces. All of it wrapped in a vertical touchscreen that's ADA compliant, playing vertical video easily adapted from or for social. All served by Harmony, the custom back-end we built for EWI to support remote content swaps and analytics reporting.

Another new project introduces the Legion Go, a powerful Windows gaming PC with a Nintendo Switch form factor. We designed an interactive experience that takes over the 9.7" screen and shows players everything this little beast could do. We built a 3D interface in Unity that showcases the AAA gaming capability of the device, with rich atmosphere and camera effects, that let's consumers in retail locations like Best Buy, MicroCenter and B&H in NYC explore the specs, but more importantly, play a fully immersive 3D game.

Supported by our new our retail management platform, Custodian, we can control the machines remotely, monitor every possible engagement metric, and deploy changes to anywhere in the country with a the tap of a button.

Our current project showcases the dual-touchscreen, foldable flippable, reversible, portrait, landscape, tablet/laptop called the Yoga Book by leading Best Buy customers through experiences using every configuration. Using a 3D UI designed by us and built in Unity, the interactive storybook-like experience is both fun and, for those ready to buy, deeply informative about the powerful Intel technology below the thinnest of hoods.

This time around, we modified Custodian to work with Microsoft's RDX platform which comes pre-installed on every Windows device, allowing the Yoga Book retail demo to be distributed (and updated) to any machine through the RDX app store, while still delivering analytics to Custodian's dashboard.

It makes sense to us that there's no better way to build equity in a premium experience than to showcase that experience directly on the device in question, right in the stores where you would go to buy them. The reactions have been awesome, and these experiences are being ordered for new screens all the time.