Revving Up Dealerships
Your marketing has worked and your customers have made the journey all the way to your dealership– it's vital that you have the tools to convert them at this last step.
Hyundai
The world's third-largest carmaker with 820 dealerships across the US.
We designed and built an interactive experience for them. 820 dealerships.
Hyundai's agency, and our partner, is EWI, a worldwide leader in creating events, exhibits, pop-ups and permanent retail spaces for brands of all types. EWI comes to us to build memorable experiences that integrate with their fixtures and overall brand strategy for their clients and they understand the brand-dealership-customer relationship maybe better than anyone.
They hired us to build the experience because that's the part we understand better than anyone. The visual part was made using web technologies like Phase and Pixi.js, which let's us make incremental updates easily and quickly, just a like a microsite, despite living on embedded devices.
20 cars, thousands of data points, lightweight and fast. Fed by a custom back-end that we also built. We call it Harmony. It can update, distribute and manage content for dealers on-the-fly, customized by region. Hyundai can now push a new update for every new model year and trim change.
Custom analytics with in-app reporting through a remote dashboard with a simple UI that supports the brand.
The program has been up and running for 7 years. We feed it and tweak it and take care of it, and it's stronger than ever.
As of 2022, Hyundai is the world's third-largest carmaker in terms of production.
The average engagement session with our interactive display is around 13 minutes.
The interior selection is the most utilized feature within the display - allowing users to engage with a 360° view of what a particular interior trim looks like.
Steph SteckI attribute the longevity and success of the Hyundai program to the great partnership we have with EWI. Together, we’ve fine-tuned the process to update hundreds of vehicles and published over 10 app releases, making it one of the smoothest-running programs I’ve ever worked on.