Smart people make good clients
deJong realized that being fun to work with was a key differentiator and a secret superpower. Having a lawyer you actually want to call strengthens the partnership.
deJong Law
A team of veteran lawyers with decades of experience broke away and started deJong Law. They had big personalities but needed a brand.
Visit the siteHaving a branding client who didn't care how we spelled or pronounced their name was a first for us. "It doesn't matter what you call us so long as you call." This confidence and lack of pretension is indicative of the team at deJong, who wanted a site that was low on bullshit and high on personality. It turns out having lawyers you enjoy working with makes for a more successful partnership leading to better outcomes.
Branding
Taking the vision from the minds of an intelligent, witty team of four and translating it into a logo, business cards and presence that sets them apart.
Branding
Design
Unique but not designy, serious and corporate, but not stuffy and traditional. It's our job to take abstract design requests and turn them into beautiful, tangible and usable sites.
Design
Development
We build all our sites to be accessible, usable and perform well regardless of browser or device.
Development
We structured the site around this collaborative and conversational approach by elevating FAQs, normally a utilitarian afterthought, to the foreground on every page. These upfront, interactive answers help reduce mystery and friction for prospective customers and cut through the legalese and sales speak typical on law firm websites. The clean design with eye-catching animations and thoughtful functionality resulted in a modernist-humanist site that works as hard as the attorneys behind it.
Building trust builds better sites
Our meetings with deJong were fun and productive. Good ideas borne from shared insights and risks taken.
Rob deJongWe had a great experience with NG and are already seeing the benefits from our collaboration.
Every legal powerhouse needs a digital experience to match.
86% of visitors to the site are engaged visitors, meaning they spend a significant time on the site, completed a form or viewed multiple pages.
96% - 100% - Google Lighthouse scores for Mobile & Desktop in the areas of Core Web Vitals Performance, Accessibility, SEO and Best Practices.
75 years of combined corporate law experience amongst the talented, down to earth, team of four.