Pronounced "alp-in-ahj"
We prepared to take Alpinage Cheese to the next level by elevating it from all angles: Design, Photography, Production & Strategy.
Alpinage Cheese
Alpinage Cheese represents the perfect melting of Wisconsin cheesemaking ingenuity and the time-honored traditions of the French Alps. Working with Alpinage, we developed a brand and site that capture the richness of their handcrafted Raclette while positioning them for national expansion.
Visit the siteA fresh brand for aged cheese
Alpinage’s rebrand pays homage to the legacy of two renowned cheesemaking regions—Wisconsin and the French Alps—blending bold American craftsmanship with European elegance. Every design element, from typography to imagery, tells a story of tradition, quality, and warmth.
Drawing inspiration from Wisconsin’s dairy industry of the 1930s and 40s, we created a bespoke monoline logotype that strikes a balance between nostalgia and modernity. This signature mark encapsulates Alpinage’s commitment to artisanal excellence while feeling fresh and relevant in today’s market.
Designed for long-term growth, Alpinage’s branding extends seamlessly across packaging, retail displays, and future product lines. The adaptable identity ensures consistency as the company expands into new markets and product categories.
Artisanal Ecommerce
To support Alpinage’s transition from specialty cheese shops to national retail, we developed a custom, multi-lingual Shopify-powered ecommerce platform that offers a fun, memorable brand experience.
The website’s artwork draws from vintage French illustrations, evoking the timeless craftsmanship of cheesemaking while adding a sense of intimacy and warmth. These artistic elements reinforce the communal joy of sharing a Raclette meal.
We pushed Shopify’s native CMS capabilities to their limits, designing bespoke layouts and interactive animations that bring the Alpinage brand to life. The site seamlessly blends storytelling with ecommerce functionality, ensuring an engaging and intuitive user experience.
High-resolution imagery captures the rich textures, golden hues, and impeccable meltability of Alpinage’s signature Raclette wheels. The visuals emphasize the indulgent, sensory experience of the cheese, positioning it as a must-have for culinary enthusiasts.
Orphée PaillotinThat is beautiful. The concept, the design, the overall vibe, it comes to life when put together.
Handcrafted Websites
We were able to use our photo and video teams to bring an expanded brand to life. Creating a full and charming brand experience.
Buttery, nutty & a little funky
Unlike fine cheese, websites shouldn't take long to make. We took Alpinage from branding to go-live in a just a few months, with no disruption to business and positioning them for significant growth. The fusion of bold American craftsmanship and European tradition elevates its digital presence while staying true to its artisanal roots.
Need a brand or site made with the same depth of care that you make your products?
60 days is how long it takes to age a wheel of Raclette and also about how long it took us to design & build the site
Alpinage Raclette is available in 40 locations nationwide.
Over 30 custom illustrations by renowned artist, Grace Berner.