Approach
A process junkie and adept data enthusiast. Jenni has all the tabs open. Invoicer and reporter. Leads our ongoing client work that requires rigor in planning and trust in trial. 20-year agency vet with a record of results. She runs our testing tools and accessibility programs and then implements what we learn. From traffic management and operations to client training and documentation, she is the glue.
Focus Areas
- 01
Conversion Strategy
Funneling and optimizing user behavior based on split testing and continuous improvement.
- 02
Data Analysis
Cleansing, migration, insights and privacy control of your critical customer information. Mining the gold.
- 03
Operations
Care and feeding of Northern Ground staff, vendors, partners and business systems.
Expertise
Digital Accessibility
Auditing, governance, content and technology to support a more inclusive digital world for users regardless of ability or access.
Digital Accessibility
Auditing & Analysis
Review and recommendations of your current technology platforms to inform the path forward.
Auditing & Analysis
Content Management
Selection, optimization, training and documentation of the tools that power our platforms.
Content Management